subliminals are audio/visual messages that are designed to bypass the conscious mind and influence the subconscious. the purpose of subliminals is to promote positive changes in thoughts, behaviors, and beliefs without the person being fully aware of the messages to avoid contradiction due to ego.

they work by embedding affirmations beneath sounds and frequency that is difficult for the conscious mind to detect. the idea is that while your conscious mind may not register the affirmations, your subconscious mind can still absorb them, helping shift patterns and realities.

while some studies suggest that subliminals can have a small impact on attitudes and behaviors, they are not a magic solution. many believe subliminals work because of the placebo effect—if you strongly believe they will help, your subconscious will start aligning with that belief.